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| Brad Kella. Image: John Johnson |
The Piano winner Brad Kella, 23, has reached another career milestone as he revealed he is the musician behind the soundtrack for this year’s John Lewis Christmas advert. Brad, originally from Bootle and raised in the care system, has captured the nation’s heart with his inspiring story and incredible talent, which took him to stardom after winning season two of the hit Channel 4 show.
Brad, who is set to perform at the Philharmonic Hall on November 29, shared his excitement about being part of the much-anticipated campaign. It’s an absolute honor to be involved in such a magical project. “The John Lewis advert marks the start of Christmas for so many people, and to be part of that tradition is a dream come true.” The musician performed a soulful piano rendition of Bob Dylan’s Make You Feel My Love, bringing a warm and nostalgic feel to the advert.
John Lewis unveiled the second part of its Christmas trilogy, Give Knowingly, on Instagram, featuring Brad’s music alongside a heartfelt message: “The best presents are the ones they never knew they wanted.” The campaign, created in collaboration with Saatchi & Saatchi, is designed to inspire thoughtful gifting, as Chief Creative Officer Franki Goodwin explains, “It’s about knowing our loved ones deeply and finding the perfect gift that will mean something for years to come.”
The advert also features narration by Samantha Morton, and viewers have already expressed their emotional responses. Comments poured in, with one viewer, Lewis, writing, “Oh stop it,” accompanied by a tearful emoji, and Destiny adding, “So so sweet! The humble sweater tells a tale indeed.”
John Lewis Customer Director Charlotte Lock highlighted that the campaign speaks to modern Christmas shopping habits. “As Black Friday approaches, we want to inspire our customers to find meaningful gifts, and they know they can find the perfect gift at the right price with us. Featuring our MxC range and care-experienced talent like Brad Kella aligns with John Lewis’ ongoing support for the care community.”
With this significant achievement, Brad Kella’s star continues to rise as he becomes part of a British Christmas tradition.
